The FROU FROU label was created by Jolanta Gazda: a would-be mathematician, a costume-designer and a make-up artist on leave and a seeker of eye-catching forms in jewelry. Jolanta Gazda learned the goldsmithing trade in Warsaw-based Wytwórnia Antidotum under the eyes of trained professionals. She is a member of Goldsmithing Artist’s Association and KLIMT02 which unites jewelry designers from around the globe.

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The concept of Frou-Frou jewellery is based on crocheting technique. Every single element is hand-made, prepared from scratch, woven out of dozens (often even hundreds) of meters of silver wire. In my work I am trying to modernize folk handicraft forms by rearranging their colourful thread into noble metal. In all Frou-Frou designs I am looking for their pure delicacy and ethereal transparency.

I like to imagine that the space closed by the wire is the real, essential piece of jewellery (and not the wire tangle itself). So, Frou-Frou is exactly the kind of play. Judging a piece we should always have the dilemma: we are looking at the solid matter or just some air forms. The interaction between “something” and “nothing” is always fundamental here.

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I’m inspired by nature on a micro-level. I like to see the world through the microscope’s lenses. Human cells, viruses, bacteria, whose elements form complicated dimensional structures; molecular systems, seemingly chaotic, are in the end encompassed by mathematical order.

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